Your Personal QR Code-Resume 3.0?


Why QR Codes May Be The New “It” Thing For Personal Branding

Your personal brand is something that constantly needs to be maintained and groomed in order to be seen as legitimate in your industry. However, what if things like QR (“quick response”) codes are the future of personal branding — and even candidate selection? Sounds really futuristic and perhaps years away, right? Maybe not.

QR codes are those small square barcodes that people can scan with their mobile phones and devices and in turn, receive the information that’s contained within. QR codes are increasing in popularity (they will be on every building permit in New York City by 2013), so it’s a natural progression that they will translate into personal and online branding. But how?

Promote yourself in one step. Say you are at a networking event and someone asks about your social media presence, portfolio, website, or maybe even a combination of the three. Instead of handing them a business card they may or may not look at later, why not have them scan your personal QR code? Vizibility, the first SearchMe Button for Google, recently announced personalized QR codes for all users. When scanned, the QR code displays a user’s top five verified Google search results. This saves all the extra steps the researcher has to go through in order to find out more information. Everything is displayed about you in one scan. You can also include your business card details and contact information, which the person can add right to their address book.

Avoid mistaken identity. A personalized QR code could do wonders for mistaken identity. Why? Well, while performing a normal Google search on someone, there are usually other people with the same name. Having a personalized QR code would set you apart from all the other John Smiths out there, bringing the searcher to the real you. Further, hiring managers are increasingly using search engines while researching candidates. A QR code would not only help them find you, but also it would show your advanced knowledge of technology and your interest in your personal brand.

Resumes are evolving. Let’s face it, paper resumes are likely to go the same direction as CDs and paperbacks, progressing into something more digital. According to Wendy Enelow, executive director of the Career Thought Leaders Consortium, “Resumes are constantly evolving to keep pace with the changing employment landscape. Adding a QR code that links to your specific Google search results is one of the latest and greatest ways to create a multi-dimensional, technologically savvy resume.” The addition of a QR code to your resume could help you stand out to a hiring manger who’s faced with piles of applicants, and in this economy, being memorable could be the extra push you need to get hired.

James Alexander is Vizibility’s founder and CEO. He’s the guy with two first names. If you ‘Googled’ his name in 2009, you would never have found him. Now he ranks within the first few results of a Google search. Find James in Google at


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