Top Ten Online Job Search Tips-Career Builder Revisited


As you may be aware, Career Brander is sometimes critical of job boards and their utility for job seekers.  Additionally our Job Search Radar is often mentioned as a disruptive technology to the job search market. That said, we really must admit,  that job boards  do sometimes lead to new positions for individuals and that sometimes Job Board’s offer great content.

Today’s, case in point is an article recently found on Career Builder that outlines Top Ten Online Job Search Tips. It’s a great list!  Below is the Career Builder  Top 10.  After each suggested Career Builder strategy, we’ve added an opinion, link or comment.



When it comes to a fruitful online job search, successful  job seekers follow these 10 guidelines.

1. If you build it, they can come.
Instead of simply posting your résumé on a Web site, take it one step further and design an easily-navigable Web site or online portfolio where recruiters can view your body of work, read about your goals and obtain contact information.  We strongly agree with this.  That is why Career Brander created Site in 60.  Utilizing Site in 60  job seekers  create their own personal website with no technical skill.

2. Check yourself to make sure you haven’t wrecked yourself.

Google yourself to see what comes up — and what potential employers will see if they do the same. If you don’t like what you find, it’s time to do damage control.  We strongly agree with this and suggest you also check Zoom Info, Bing, Yahoo and Ask.  After you finish your research we suggest, if necessary, you claim your Zoom Info profile.  Then set up a search me button.  If you have serious false information, issues with your online identity, or need help in establishing an online identity you might consider hiring a company like

3. Narrow your options.
Many job boards offer filters to help users refine their search results more quickly.  You should have the option to narrow your job search by region, industry and duration, and, oftentimes, you can narrow it even more by keywords, company names, experience needed and salary.  In the current economy targeting is more important than ever. We recommend focusing on industry, company size, geography for your initial filters.  However we feel strongly that at this stage job seekers are better served mining databases as opposed to job boards.   Job candidates need to look at the whole universe of potential hirers not just those on job boards.

4. Go directly to the source.
Instead of just applying for the posted job opening, one of the best strategies to finding a job is to first figure out where you want to work, target that company or industry and then contact the hiring manager. Also, many employers’ career pages invite visitors to fill out candidate profiles, describing their background, jobs of interest, salary requirements and other preferences.  We do believe in targeting best-fit companies.  That is why we offer Hoovers premium listings inside of Job Search Radar to help job candidates better identify best-fit target employers.

5. Find your niche with industry Web sites.
Refine your search even more by visiting your industry’s national or regional Web site, where you can find jobs in your field that might not appear on a national job board.  More and more employers are advertising jobs on these sites in hopes of getting a bigger pool of qualified applicants. Staying current with trade group websites is a great job search strategy.

6. Try online recruiters.
Recruiters will help match you with jobs that meet your specific skills and needs.  Not sure where to start?  Sites such as,, and provide links to online headhunters for job seekers.  Great idea. In addition to these resources , we offer our own searchable 20,000 recruiter database inside Job Search Radar.

7. Utilize video résumés.
Video résumés are just one more way to stand out to employers.  Intended as supplements to — not replacements for — traditional résumés, video résumés allow job seekers to showcase a little bit of their personalities and highlight one or two points of interest on their résumés. We do not recommend using video resumes. Our research shows most recruiters find these cumbersome and are hesitant to accept them.  Many corporations have specific policies prohibiting them.

8. Run queries.
You run searches on everything else, from your high school sweetheart to low-fat recipes, so why not jobs?  Enter a query that describes the exact kind of job you’re seeking and you may find more resources you wouldn’t find otherwise (but be prepared to do some sorting).  We also suggest running queries on LinkedIn to optimize your profile.  See our January 25, 2010 blog post on optimizing LinkedIn profiles.

9. Utilize job alerts.
Most job boards have features that allow you to sign up to receive e-mail alerts about newly available jobs that match your chosen criteria.  Or go a step further and arrange an RSS (really simple syndication) feed from one of these job sites to appear on your customized Internet homepage or your PC’s news-reader software. Job Search Radar will email you every morning any new job listings associated with your targeted best-fit companies.  It will also email you an organized view of any and all news associated with your target best-fit companies.  We believe this business intelligence is often more actionable in job search than actual new job postings.

10. Get connected.
How many times have you been told that it’s not what you know, but who you know?  Thanks to the emergence of professional networking sites like, job seekers no longer have to rely on the old standby of exchanging business cards with strangers.  These sites are composed of millions of industry professionals and allow you to connect with people you know and the people they know and so forth. (A word of caution: When you sign up for online social networking sites, you are in a public domain.  Unless you are able to put a filter on some of your information, nothing is private, and it can be difficult to erase once it is posted.)   Most jobs are found through networking and online social networking sites allow individuals to network faster than at any time in history. Once you begin to build your online networks you will be amazed how different people in your life know each other and can potentially help you find your next job.LinkedIn’s connection features are embedded inside Job Search Radar so you can do all your career networking from one  website.

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