We all have a personal brand. The question is, what are you doing to manage it?
Virtually everyone we meet has a pre-conceived notion of who we are, based on pieces of information they receive before the meeting. The information could be as subtle as; Did you spell check your introductory email? or as powerful as; an extremely strong endorsement from a friend or associate you have in common. For this reason, when in job search mode, it is critical to take control of your career marketing. Here is a two step plan:
1) Build professional packaging that delivers a clear, consistent value message. This includes a well conceived set of materials to introduce ourselves and utilize as touch point communications thereafter.
2) Become visible. This can only be properly established through a comprehensive plan that includes multiple networking and communication channels.
Politicians are constantly career marketing to help shape their personal brand. Clearly, some execute better than others.