Posts Tagged 'LinkedIn technology'

LinkedIn is growing up

The only constant is change.

LinkedIn is growing up.  With age come wisdom, but also a yearning for youthful energy and a simpler time.

LinkedIn is closing in on a run rate of a billion dollar business with over 200 million members.   In 2012, they overhauled the way a Profile page looks, introduced endorsements and put to bed: lawyer ratings, legal updates, my travel, portfolio display and the ability to link your Word Press blog to your homepage.  What does all this mean to your Career Branding?

baby

Honestly, not much from a feature-function point of view.

The most notable of these changes was the introduction of endorsements.  This is a simple ‘like’ button to show   your belief that a connection possess a certain skill.  It’s an interesting engagement play by LinkedIn, and like any data it’s interesting, but requires one to further segment and analyze the data to get at what really is happening. Here are a few observations:

  • Which skill becomes dominant in your profile, is an interesting marker for how you are perceived by your peers.
  • Anyone with more than 10 skills listed really needs to rethink their branding.
  • If you have more connections, your probability of more endorsements goes up.  If these endorsements prove to carry social or career status, this flies in the face of building quality connections over a quantity of connections.
  • People are endorsing people, for skills that they are not in a true position to judge.  How is this of value?
  • Many folks are marketing  for endorsements through direct solicitations via email.  Does this change the value?
  • It’s really interesting when connections add skills to your profile and endorse you for something you choose not to list.
  • I have observed business leaders who I put in the highest 10 percent in terms of skill with few endorsements and weaker skilled business folks with literally hundreds of endorsements.  How will a recruiter value this?
  • If someone takes the time to write a recommendation, isn’t that worth 10x hitting a plus sign next to someone’s name when you log into LinkedIn?
  • I like how “endorsements” provides you an excuse to lightly ‘reach out’ to former colleagues you may have lost touch with.

LinkedIn continues to build momentum as a business person’s critical online identity.  LinkedIn is where recruiters mine.  Ten times as many recruiters pay LinkedIn for advanced access to their system than did so 3 years ago.  It serves as both a recruiting platform and a database of leads.  The leads are there for recruiters and job seekers alike. Think about this:  Nearly 14,000 recruiters pay $8000 per year for the ability to mine your profile data in a more intelligent manner!  New companies are signing up for this service at a pace of over 500 per quarter.

There is no doubt networking is still king in job search, and that LinkedIn is becoming the ultimate platform to rule the kingdom.

LinkedIn Job Search Technology

LinkedIn technology for job search, two part series

In our next article we will show you free technologies available to leverage  your LinkedIn profile and connections.

Sometimes technology can be really cool and of low utility, and other times they can be less cool and of higher utility.

Personal LinkedIn Heat Map

One of the more advanced tools that salespeople utilize is something called heat maps.  For sales, they are effectively a visual representation of target markets that help one visualize where opportunity exists.  By visualizing opportunities you can strategize on potential areas that offer a greater likelihood of success and then allocate time and effort appropriately.

LinkedIn is now offering what they call an InMap which is effectively a heat map of your connections and clusters them to show you network clusters and their intra-connectivity.

Below is my personal heat map as of early November 2011. Each dot represents someone in my network.  By hovering on any circle, I get a secondary window showing me; who that dot represents as well as their base LinkedIn information. Larger circles represent more shared connections.  For my heat map, the blue cluster is my current employer, the green cluster my “home community”, and the purple/orange cluster is my old employer split between regional offices versus national headquarters.  Those closer to the center tend to be professionals that I have done business with, or network with, on a regular basis.

My conclusion after playing with this for a while is that this is very cool technology, but I struggle as to how actionable it really is.

Try it yourself and let us know what you think. Maybe you will find greater utility than I did.

Our conclusion on LinkedIn InMaps. (Personal Heat Map)

Cool technology, low utility.



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